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(1) Can a business be successful without advertising? Why or why not? (2) Some marketers believe the Internet will become the most effective avenue for
(1) Can a business be successful without advertising? Why or why not?
(2) Some marketers believe the Internet will become the most effective avenue for marketing products to consumers. Do you agree or disagree? State why you agree or disagree.
(3) Why are organizations shifting from specialized to integrated marketing communication (IMC) strategies?
(4) Give your perspectives on the Future of Marketing. Include in your discussion the future of marketing metrics. What do you think about the QThru App when checking-out at the grocery? Would you use this app? Why or why not?
(2) Some marketers believe the Internet will become the most effective avenue for marketing products to consumers. Do you agree or disagree? State why you agree or disagree.
(3) Why are organizations shifting from specialized to integrated marketing communication (IMC) strategies?
(4) Give your perspectives on the Future of Marketing. Include in your discussion the future of marketing metrics. What do you think about the QThru App when checking-out at the grocery? Would you use this app? Why or why not?
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1 A business cant be successful without advertising because without proper marketing it can reach to the targeted audience no advertising means no suc...
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
