The Dimento Game Company has a new basketball video game. To promote it, Slammer Aston, an NBA

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The Dimento Game Company has a new basketball video game. To promote it, “Slammer” Aston, an NBA star, is signed to do the commercial. Aston is shown in the commercial with the game controls as he speaks these lines: “This is the most challenging court game you’ve ever tried. It’s all here—zones, man-to-man, pick and roll, even the alley-oop. For me, this is the best game off the court.” Is Aston’s presentation an endorsement? Should the FTC consider a complaint if Dimento uses this strategy? What would you need to know to determine if you are safe from a challenge of misleading advertising?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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