1. Carefully read the following: 888 This project is about undertaking basic marketing activities. You need to demonstrate that you can support marketing activities for a product or service, including researching the marketing practices of the organisation, planning and implementing a marketing activity and recording the processes you used. You can do this using the case study provided or if you are in the workplace, you can base this assessment on your current workplace or own business. It's important that the business you choose has marketing objectives and marketing policies and procedures already developed. Speak to your assessor to get approval if you want to base this on your own business or a business that you work for. Vocational education and training is all about gaining and developing practical skills that are industry relevant and that can help you to succeed in your chosen career. For this reason, basing your project on a real business or one that you work for will (if relevant to you) mean that you are applying your knowledge and skills in a relevant, practical and meaningful way! You will be collecting evidence for this unit in a Project Portfolio. The steps you need to take are outlined below.