1) Choose one brand and monitor your brand's social media accounts. Also monitor their competitor's social media accounts and familiarize yourself with what the followers for each brand are saying. Pay attention to comments, reviews and user generated content that surrounds the marketing space. Then, answer the following questions: a. What are common criticisms, concerns and compliments that the followers for each brand are expressing? b. Are there differences in the way followers for each brand are engaging on social media platforms? 2) Based on your social monitoring research, share at least three recommendations on how to better serve your brand's target market on social media. For example, "Adapting social media content to current events and popular culture\" could be a practical recommendation. Submit your work (minimum 400 words) to Project 1 in Moodle