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1. Conduct an external environmental analysis of the marketing environment KPU is facing. 2. Conduct an internal environmental assessment of KPU. 3. Draft a SWOT

1. Conduct an external environmental analysis of the marketing environment KPU is facing. 2. Conduct an internal environmental assessment of KPU. 3. Draft a SWOT analysis for KPU with at least 2 items per quadrant

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