1; Consider a start-up from the workshops. Suggest two changes from 2 different building blocks from the flexible business model canvas this start-up could adopt to substantially increase their number of customers. This means you need to suggest one change with regard to one building block and one change regarding another building block. Provide a comprehensive argument why your options make sense, e.g. through discussing their benefits and drawbacks or discussing contextual conditions that make your chosen option more meaningful (25%). Question 2; Consider a start-up from the workshops. Suggest two changes from 2 different building blocks from the flexible business model canvas this start-up could adopt to substantially increase the retention rate of their existing customers. This means you need to suggest one change with regard to one building block and one change regarding another building block. Provide a comprehensive argument why your options make sense, e.g. through discussing their benefits