Question
1. Consider competitor pricing .You are the marketing manager for P&G's Crest Scope Mouthwash, several competitors have recently begun to cut prices to retailers and
1.Consider competitor pricing.You are the marketing manager for P&G's Crest Scope Mouthwash, several competitors have recently begun to cut prices to retailers and offer more aggressive channel allowances to boost sales and market share.What options are there as a response to the competitive price changes? What are the risks associated with each option?Which would be the best option for P&G to follow considering the aggressive pricing offered by your competitors?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
