1. Consider the emerging trend of healthier eating in the in the fast food industry. What are the alternative responses available to McDonald's, assuming that it wants to stay relevant to customers interested in healthier eating?

2.Discuss the objectives and key elements of competitor analysis.

3. One growing trend is the visible criticism that has been leveled at the bottled water industry including the claim that their product is not better than tap water in many locals (some brands are even said to have an unpleasant aftertaste) and that the plastic bottles are carbon costly to make and are not biodegradable. What programs would you consider to combat these arguments if you were PepsiCo, the maker of Aquafina, or The Coca-Cola Company, the maker of Dasani?