1. Consider the examples of recycling and refurbishing described in the case. Who are the various stakeholders who benefit from these efforts? How do efforts to build sustainable supply chains differ from simple good busi- ness practice? 2. Would Samsung have put in place the Take Back & Recy- cling program in a business environment that did not emphasize sustainability? Why or why not? What about ATCLE's refurbishing services? 3. In your opinion, will sustainability become another core measure of operations and supply chain performance, in addition to cost, quality, delivery, and quality? Why or why not?