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1. Construct a decision tree and determine the optimal strategy. (A hand-drawn tree is fine.) Make sure that you specify a complete sequence of decisions.

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1. Construct a decision tree and determine the optimal strategy. (A hand-drawn tree is fine.) Make sure that you specify a complete sequence of decisions. 2. Evaluate the sensitivity of the optimal strategy to changes in the probability estimate of the response in the North American test market. 3. Summarize all of your results, including your recommendation and justification for it, in a formal memo to the GALE's executive committee

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