$1$ Cover Page

$2$ Table of Contents

$3$ Introduction

$4$ Business overview $-$ Location and Layout$/$Space Requirements

$5$ Ownership Structure$/$Management Team

$6$ Industry Analysis

$7$ Market Area Characteristics

$8$ Demand Analysis:

Who will be your major customers?

Where do they live$/$operate$?$

Why will they buy your product?

What do your potential customers expect in terms of price, quality and sel Who or what influences the buying decision of potential customers?

Competition Analysis:

How do potential customers currently buy competitive or substitute produc

Conclusion

$11$ Appendices

$12$ Works Cited$/$References

OVERALL GRADE