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1. Create a positioning statement for Zipcar. 2. Create a positioning map for Zipcar (zipcar.ca) in the car sharing market versus car2Go (https://www.car2go.com/CA/en/). 3. Choose

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1. Create a positioning statement for Zipcar. 2. Create a positioning map for Zipcar (zipcar.ca) in the car sharing market versus car2Go (https://www.car2go.com/CA/en/). 3. Choose one of Zipcar's customer segments and develop the segment profile by categorizing their characteristics using demographic, geographic, psychographic, and behaviouristic categories

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