1. Customers typically seek to satisfy a set of needs when evaluating a product or service offering. Using Maslow's Needs Hierarchy theory as a reference, which of the following is an example of primary level need: a) Social acceptance c) Autonomy b) Status d) Hunger and Thirst 2. Which of the following IS NOT part of the marketing mix? a) Distribution c) Advertising b) Packaging d) Competitors 3. A marketer's strategy to make its brand or company \"stand out\" from competitor 's offerings is called a) Positioning c) SW01" Analysis b) Differentiation d) Situational Analysis 4. The process used to \"break down\" a large group of potential, different customers into smaller groups having similar characteristics is called ' a) Perception c) Competitive bidding b) Segmentation d) Convergence 5. As discussed in class, this business philosophy is focused upon achieving the highest manufacturing output so the unit cost is low: a) Sales orientation c) Social marketing concept b) Production orientation d) Maximization 6. A is a group of customersfpotential customers having similar needs and characteristics: a) Population c) Culture b) Reference group d) Segment 7. One of the ways that we filter the stimuli around us is to pay attention to things that are interesting or important. This is called a) Selective Absorption c) Perception b) Voluntary Stimuli Reception (VSR) d) Attention-Response Model 8. Which of the following is not an example of a market research survey? a) Questionnaire c) Mall intercept