1. Deceptive or illegal Pricing Deceptive or Illegal Pricing Firms use many different pricing tactics to try to improve their market share. Some are perfectly legitimate and can be considered fair pricing practices, whereas others are deceptive or even illegal. For this activity you will need to review the types of practices associated with illegal and unethical pricing strategies Prices tend to fluctuate naturally and respond to varying market conditions. Although we rarely see firms attempting to control the market in terms of product quality or advertising, they often engage in pricing practices that can unfairly reduce competition or harm consumers directly through fraud and deception. A host of laws and regulations at both the federal and state levels attempt to prevent unfair pricing practices, but some are poorly enforced, and others are difficult to prove ences Roll over each item and read the description to determine which type of illegal or unethical price strategy is being used. Then drag the item to the appropriate price strategy Horizontal collusion Price Strategy Example Loss Leader Pricing Push nonsale items Sell below store's cost only Bait and Switch Predatory Pricing Manufacturer favors one retailer Harm competitor's business Price Discrimination Price Fixing