1) Define and explain the concept of Derived Demand: a. Describe in detail the Acceleration Principle - "Bullwhip Effect" i. Provide examples of why supply chain members overcompensate the difference between old and new forecasts

2) What are the major differences between Organizational Buying and Consumer Buying a. Identify the 8 steps in the traditional B2B Buying Process b. Identify and give an example of the Process Flow Model of the Buying Decision Process - Process Flow Stages and Buying Decision Process Steps

3) What are the 3 Strategies for Market Segments - Provide examples of each a. Choose 4 Factors in Assessing Segment Attractiveness and provide an example of each

4) What role does Marketing play in Product Development? a. Choose 4 examples and defend why Marketing's role is critical in the Product Development process