What are the consumer behaviour (what, when, where, who why) of the brewing company AB InBev by making use of this example.

When? Individuals over 18 can purchase between licence times (different in Scotland). Where? Seasonal changes: Spring-hoppy,citrus, zingy Beer drinkers can purchase all kinds of beer beers. Summer-light and golden ales or lagers. on-trade and enjoyed in premises such as the Autumn and Winter-darker, earthy beers pub or off-trade and enjoyed at home. Speciality or stouts. Trend more prevalent in pubs/bars/ world beers harder to find in licensed premises can clubs than shops. On-premise beer consumption is also be bought online. highest on Friday and Saturday with around 53% of volume sold then. Who? AB-InBev company research revealed five different major customer profiles: '38% of beer consumers = Loyalists. Mostly on-premise socialising around beer and sport.; mainly on-premise socialising around beer and sports 25% - Experimenters. Have passion for beer, less price sensitive. Looking for uniqueness, variety. Craft beer drinkers. 15% -Aspirers. Ethnic groups are more dominant, they tend to drink imported beers 12% -Trend Seekers. Food/beer pairings are a popular. 10% - Sippers. Skew toward females, beer is usually not their first beverage of choice. Sippers are spurring the growth of sweeter, fruity beers'. (AB-InBev, 2010) What? Why? Expectations-fresh and cold beer, consistent in In a struggling economy consumers have been taste and quality, premises should have a good shown to be putting more thought into their selection of brands and beer types. purchases, especially in on-trade venues, On-trade beer purchasers-more experimental and so we are seeing an increase in desire for than if buying in shop. craft beers. Those buying premium lagers or Off-trade beer purchasers-experience not as speciality craft beers prefer quality over quantity important , grab-and-go', promotions and displays influential in purchases