1. Define consumer behavior and why segmentation is necessary? Explain the bases for segmentation with the help of two-by-two matrix ? (Write all the points) Answer: (Write the answer here) (There is no word limit) 10 2. What do you understand by brand loyalty and relationships and why it is important? (Write all the points) Answer: (Write the answer here) (There is no word limit) 3. What is personality? Define self and self-image and why self image is important? Answer: (Write the answer here) (There is no word limit) 05 05 QUESTIONS The lidlowing inn i vilable from Pavit Campany for its operations in March Factory shoad incred Viable overtical expenses, incurred Found overhead expenses, budgeted $40.000 $24,150 $18,000 Direct labor hours (DLH) worked 4,200 Standard direct labor hours allowed for the units manufactured 4,000 Denominator level of activity, in DL.Hs 4,500 Actual variable Overhead rate/DLH worked $5.75 Standard variable overhead rate per DLH $5.00 Pavit uses direct labor hours (DLHs) to apply factory overhead cost Required: 1. Compute the spending, efficiency and flexible-budget variances for Pavit's variable overhead in March 2021. 2. Compute the spending, production-volume and flexible-budget variances for Pavit's fixed overhead in March 2021