Question
1. Define last-mile delivery 2. Address the issue of last-mile delivery. 3. The Concept and the Influence of Last-Mile Delivery in Amazon. 4. For last-mile
1. Define "last-mile delivery"
2. Address the issue of "last-mile delivery."
3. The Concept and the Influence of "Last-Mile Delivery" in Amazon.
4. For last-mile delivery, Is it worth the expense and effort to deliver products fast to directly influence customer expectations and satisfaction but also to represent an enormous challenge and cost for marketers? Why or why not?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
