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1. Define marketing in detail and explain using at least 5 key words. (10 points) 2. Outline the steps in the marketing process. For each

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1. Define marketing in detail and explain using at least 5 key words. (10 points) 2. Outline the steps in the marketing process. For each step write in bullet points at least 3 actions or decisions to be taken ( 20 points) Explain what IMC is and why it is important. (5 points) Explain and emphasize the main strengths and weaknesses of each of the five elements of the promotion mix ( 25 points)

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