Question
1. Define service products and give examples. Cite the service product process: Core product, supplementary services and delivery process. 2. What do you mean by
1. Define service products and give examples. Cite the service product process: Core product, supplementary services and delivery process.
2. What do you mean by distribution in a service context? Provide example.
3. Why do channel preferences vary among customers?
4. Why is effective pricing central to financial success?
5. Differentiate the three main approaches to pricing.
Cost-based pricing
Competition-based pricing
Value-based pricing
Please provide answers correctly and relate them to service marketing. Give examples or situations too. Kindly answer it in paragraph form on EACH number. thanks! will rate after. Ps. Don't copy other answers here.
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