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1. Define the concept of Brand Image. 1.1. What are the roles of the brand? 1.2. List the components of a brand. 1.3. What are
1. Define the concept of "Brand Image".
1.1. What are the roles of the brand?
1.2. List the components of a brand.
1.3. What are the differences between Brand loyalty vs. brand parity?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
