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1. Define the role of CRM in your own words. 2. What are the key differences between todays CRM and the early generation of CRMs?

1. Define the role of CRM in your own words.

2. What are the key differences between todays CRM and the early generation of CRMs?

3. How does CRM impact the companys bottom line or performance?

4. What are the major types of CRM?

5. Briefly describe the customer relationship processes.

6. What is hosted CRM?

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1 Role of CRM Customer Relationship Management CRM refers to the strategies practices and technologies that companies use to manage and analyze customer interactions and data throughout the customer l... blur-text-image

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