1. Describe the company's top four customer segments. Incorporate descriptive statistics to your answer by identifying from each segment: (a) total revenue generated, (b) total number of transactions, (c) average service price, (d) service price range, and (e) most commonly used product (bus type). Consider these values over various timeframes (e.g., annually, seasonally, quarterly and monthly). 2. Assuming that these four customer segments represent the company's total revenue, how can you graphically demonstrate the contribution of each customer segment to the company's total revenue? Accompany your response with the appropriate graph. Which is the customer segment with the widest service price variation? Would it be advantageous for this customer segment to implement fluctuating prices? Why? How can ESCOT Bus Lines further a product-based segmentation to better serve each of the top customer segments? Provide specific examples based on the factors discussed above (time, product versioning, location, distribution channel, quantities, bundling and payment terms). What utilization problems can you identify in the data? Based on your findings, propose a minimum of two new customers segments that have the potential of solving those issues. What is your final recommendation to Josh to improve revenues and optimize capacity utilization?