1. Describe the competitive environment of Beiersdorf and determine how well Beiersdorf is positioned (vis-a-vis the competitors) to take advantage of changes in the industry. 2. Analyze Beiersdorf's global value chain. How well does this configuration match the drivers in the industry? 3. Beiersdorf has a fully integrated vertical value chain. What are the pros and cons of this strategy? What economic and strategic factors should be analyzed to answer this question? 4. Is Beiersdorf following the inside-out or outside-in strategic perspective? What are the implications of this choice and how can Beiersdorf increase their sales/marketing effort. Use compare and contrast to discuss the similarities and differences