Question
1. Develop a positioning statement for a brand in Bangladesh and identify the target segment, point-of-difference, and frame of reference in that statement. 2. Develop
1. Develop a positioning statement for a brand in Bangladesh and identify the target segment, point-of-difference, and frame of reference in that statement.
2. Develop a three to five words brand mantra for the brand and identify the brand function, descriptive modifier, and emotional modifier.
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Marketing The Core
Authors: Roger Kerin
8th Edition
1260483517, 9781260483512
