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1. Discuss how an internal culture within a buying center could work against rational, quantifiable decision making but results in satisfying decision outcomes. 2. Compare

1. Discuss how an internal culture within a buying center could work against rational, quantifiable decision making but results in satisfying decision outcomes.

2. Compare two or three internal cultures that you have read about (or experienced) and their impact in consumer decision making and business decision making.

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An internal culture within a buying center can work against rational quantifiable decision making but still result in satisfying decision outcomes due to several factors Group Dynamics Buying centers ... blur-text-image

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