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1. Discuss the concepts behind technical analysis. 2. Analyze the concept of the random walk. 3. Synthesize the implications of the Efficient Market Hypothesis on

1. Discuss the concepts behind technical analysis.

2. Analyze the concept of the random walk.

3. Synthesize the implications of the Efficient Market Hypothesis on investments.

4. Demonstrate an understanding of Stock Market Anomalies and Behavioral Finance.


Adobe INC ADBE original stock price in first lesson $318.39 current price is 338.12

Microsoft Corp MSFT original stock price in 1st lesson $159.00 current price is 173.47

Procter & Gamble PG original stock price in 1st lesson $115.00 current price 121.08

United Airline Holdings UAL original stock price in 1st lesson $30.77 current price is 30.90.

You will be doing a fundamental analysis of each of the stocks currently in your Portfolio.

1. First, open a new Excel spreadsheet.

2. Next, transcribe the name and ticker symbol of each of the stocks which are in your Portfolio onto thespreadsheet.

3. Now, go to the Yahoo! Finance website. Scroll down to find the ratios section of the background information. On your spreadsheet, transcribe the data for return on assets (ROA), return on equity (ROE), earnings per share (EPS), dividends per share, and Market to Book Ratio both for your stock and the industry as a whole. (Feel free to substitute the source.)

4. Finally, open a Word document and prepare an analysis of the strengths and weaknesses of your stocks based on this ratio analysis. Be sure indicate whether your firms are better/worse (favorable/unfavorable) in comparison to the other companies in the industry. At the end ofthe document, be sure to make recommendations to buy (hold) or sell (dispose of) the stocks in your Portfolio. Explain the reasoning for your recommendations.



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