1. Discuss the importance of Segmentation and Targeting in Marketing and explain the differences among the three targeting strategies: undifferentiated, differentiated and concentrated giving examples of each and describing the advantages and disadvantages of each. 2. Then identify, discuss and explain the four major categories of variables that can be used to segment consumer markets. 3. Finally, define geodemographic segmentation and identify several types of firms that might employ this type of market segmentation, and explain why