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1. Discuss the possible shortcomings and benefits of secondary data. 2. Explore the trade-offs between centralized and decentralized international marketing research. 3. What implications does

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1. Discuss the possible shortcomings and benefits of secondary data. 2. Explore the trade-offs between centralized and decentralized international marketing research. 3. What implications does language have for inter- national market research? 4. Compare and contrast the various research teci niques explained in this chapter. 5. What effects has information technology had on international marketing research

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