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1. Do you think Abercrombie & Fitch's new Gateway stores will be sufficient to change its image and improve the company's bottom line ? 2.

1. Do you think Abercrombie & Fitch's new Gateway stores will be sufficient to change its image and improve the company's bottom line ?

2. What else would you recommend Abercrombie & Fitch do to increase its profitability ?

3. In the past , Abercrombie & Fitch's marketing focused on its exclusivity instead of its inclusivity . Can brands be profitable today if they try to turn some customers away ? Which ones ?

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