1. Do you think going international or going global will turn around Media prima? Undertake an analysis of Media Prima Bhd and frame a strategic plan to improve the firm's performance. Explain it. Give references

2. The questions below is related to the discussions on problems of using Hofstede's Cultural Dimensions in decision making in the context of International Management. Give references.

a	What is meant by 'culture'?
b	How would 'culture' influence managerial decision making?
c	Analyze the weaknesses of the 6 components of Hofstede's Cultural Dimension.