1. Do you think retargeting is ethical advertising? Do you think companies should make it more clear on how and why you are seeing the ads you are?

2. Recall a time when you believe you were retargeted with a display advertisement online. You were shown a highly relevant ad based on your browsing history. Discuss what behavior led to you being targeting by the ad. Be specific: was it because you visited the site, purchased from the site, did NOT purchase from the site, put a product in the shopping cart but didn't purchase, spent a long time on the site, etc.