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The New-Product Development Process has five steps: Idea generation, Screening, Idea evaluation, Development, and Commercialization. Which do you feel is probably the most difficult of

  • The New-Product Development Process has five steps: Idea generation, Screening, Idea evaluation, Development, and Commercialization. Which do you feel is probably the most difficult of the five steps?
    • Which do you think is the most time consuming?
    • Which do you think is the most expensive?

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