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The New-Product Development Process has five steps: Idea generation, Screening, Idea evaluation, Development, and Commercialization. Which do you feel is probably the most difficult of
- The New-Product Development Process has five steps: Idea generation, Screening, Idea evaluation, Development, and Commercialization. Which do you feel is probably the most difficult of the five steps?
- Which do you think is the most time consuming?
- Which do you think is the most expensive?
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