1. Does Walmart have a Sustainable Competitive Advantage or merely a Competitive Advantage?

Does Amazon have a Sustainable Competitive Advantage or merely a Competitive Advantage?

Which companys (Walmart or Amazon) competitive advantage is more sustainable? Explain your

answers.

2. Pick a small business with which you are familiar. Describe the small business (products/services,

location, target market, etc.). Conduct a SWOT Analysis of the small business. Based on what you know

about the company, identify, and explain two items per each of the four SWOT categories. Organize

your answer with bullet points but use complete sentences. Show good thinking.

3. Would considering strategic positioning before offering new products or services help develop a

competitive advantage? Explain why or why not with a hypothetical example