Question
1. Dunkin' Donuts wants to get a better market position in Europe, and set up a meeting in London with potential franchisees from different European
1. Dunkin' Donuts wants to get a better market position in Europe, and set up a meeting in London with potential franchisees from different European countries in order to negotiate franchising deals that could provide a higher growth in this region. What potential dangers should the US negotiator be aware of in this kind of cross-national negotiation?
2. What is Dunkin' Donuts' value perception and positioning strategy?
3. How has Dunkin' Donuts responded to competitive changes in the global marketplace?
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
