1 During the BLM protests in the summer of 2020, many brands took a stand in support of the movement. How can brands support social justice causes and why is it important for brands to share their voice on these matters? (20)

2 How much of the support for social justice causes are just optical (virtue signalling) rather than genuine or meaningful? Do some googling to find examples of brands that may "say" they are supportive of social justice causes but who fall short in practice. What did you find? (15)

3 How have you and/or your friends/family used social media in relation to social justice? For example, did you post to your social media accounts anything about the BLM protests this past summer? Did the brand accounts that you 'follow' on any of your social media accounts openly support social justice causes? How? What impact does this brand support for social justice have on your views about the brand? (15)

Long and detail answers and please include references