1. Ethical Dilemma - Exporting American Culture

Some people and countries have been critical of the export of American culture via movies, television, music, and many American consumer goods by U.S. businesses. What about American culture might be objectionable? Why and to whom? Can you think of some products that U.S. marketers export that can be objectionable to some foreign markets? What is the solution to the problem?

2. Sales Era

In Chapter 1, the book talked about the sales era. Can you think of any companies (or industries) that still operate with a sales era orientation? What do you think when someone tries to "hard sell" you on a product? How do you usually react to a "hard sell" salesperson?