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1. EV (Electric Vehicles) market is still low in Malaysia. Many Malaysian are still prefer the internal combustion engne vehicles. Differentiate between need, wants, and
1. EV (Electric Vehicles) market is still low in Malaysia. Many Malaysian are still prefer the internal combustion engne vehicles. Differentiate between need, wants, and demands and marketeers can increase the demand of EV in Malaysia. 2. After the covid-19 pandemic, many workers opt to switch job to gig economy. In your opinion, which method is the best method to motivate workers in Malaysia after the post pandemic. Justify your answer. What are the similarities and the differences between EV car market in Malaysia and Singapore? Which market is more difficult. Why? 3. Why identifying customers and market segmentation is important in creating marketing strategy. What will be the impact to companies if marketeers fail to develop a good marketing strategy. 4. In challenging business market, marketeers have to launch many new products development in order to compete with its competitors. List and describe one successful new product and unsuccessful new products in Malaysia. 5. In digitalized e-commerce system, entrepreuners have to use Integrated Marketing Communication (IMC) strategies in promoting their products. List and describe three (3) ways how a local traditional food sellers can promote their products in the e-commerce system
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