1. Examine and describe the business environment relevant to the case study. Describe the nature of the organization under consideration and its competitors. Provide general information about the market and customer base. Indicate any significant changes in the business environment or any new endeavors upon which the business is embarking. Do vou know its asset size? What region is the business in USA or outside USA. Political risks Foreign exchange implications and market expansion opportunities. 3. Identify the key issue or problem in the case study. In all likelihood, there will be several different factors at play. Decide which is the main concern of the case study by examining what most of the data talks about, the main problems facing the business, and the conclusions at the end of the study. Examples might include expansion into a new market, response to a competitor's marketing campaign, or a changing customer base.

Case study: Alibaba vs JD.com- an analysis of financial statement and investment.