$1.$

Executive Summary $10$ Marks $$ Summarize the content of your plan and the important

aspects. One page is sufficient. An executive summary should be a standalone recap of the major elements of your report, and should, on its

own, provide the reader with a solid

understanding of the highlights and recommendations of the paper. An executive

summary is NOT an introduction.

$2.$

Market Analysis $10$ Marks $$In this section I need a brief discussion on

the overall market you are targeting. You will discuss your segmentation of the market

by breaking your target market into segment groups, needs by segment and market potential. Also please discuss the environment you are targeting by looking at the technology and society as a whole.

$3.$

Description of Market Opportunity $10$ Marks $$ Please research and discuss the need

for your product or service, market

potential and overall product concept.

$4.$

Product Strategy $10$ Marks $$Please discuss your product strategy,

objectives of product, product features, product quality and service strategy as well as your

competitive positioning and advantage of your product.

$5.$

Pricing Strategy $10$ Marks $$ How do you propose to price your product$/$Service$.$ Will you

use skimming$/$penetration pricing, what will your product cost be fixed$/$variable cost and potential

profit margin.

$6.$

Distribution Strategy $10$ Marks $$What channels of distribution will you use to distribute your product ex$.$ Dealers,

retailers etc. Will you use co$-$marketing arrangements, what are some of the costs to your distribution strategy and show me a flow chart

from your company to the end user.

$7.$

Marketing Communications and

Promotional Strategies $10$ Marks $$Please discuss your overall promotional strategies which include advertising, personal selling

which may include sales programs,

incentives and support. Also please discuss any sales promotions you may use to get more customers etc.

$8.$

Conclusion and Action Plan $$

$5$ Marks $$Please write up a conclusion with your final thoughts and action plan.

$9.$ Overall Format of the Marketing Plan $15$ Marks

a$.$

Pay attention to spelling and grammar. The plan must be clear and not lead to confusion.

b$.$ When using statistics or information from outside sources,

please site as per APA requirements.

c$.$

The occasional use of pictures, tables or graphs is recommended

$($for illustration purposes$)$ and helps with the visual appeal. Be sure to clearly

indicate the source

of each picture, table or graph.

$10.$ Bibliography $10$ Marks $-$ Comprehensive and integrated bibliography using APA style, $6$th edition $($will be in alphabetical order$).$ Attach all articles$/$sources used for the report and organize them in the same order that they appear in the bibliography.

$11.$ Appendices $$ Aside from the body of your report, you are encouraged to attach any appendices which are relevant

to the information in the main report. choose any company not xyz company any specific which is existed or creat a new one which looks real