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1. Explain how a marketing objective differs from a marketing strategy. How are they related? 2. Explain how an organization like McDonald's can use

1. Explain how a marketing objective differs from a marketing strategy. How are they related? 2. Explain how an organization like McDonald's can use licensing to create value for the brand.

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Marketing Objective vs Marketing Strategy Marketing Objective Definition A marketing objective is a specific and measurable goal that a company aims to achieve within a certain timeframe It is a state... blur-text-image

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