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1. Explain how brand communications works in the case of the Hard to Explain, Easy to Experience campaign. 2. How could you strengthen the target

1. Explain how brand communications works in the case of the "Hard to Explain, Easy to Experience" campaign.

2. How could you strengthen the target audience's participation in the campaign?

3. Analyze the campaign in terms of the Facets Model of Effects, based on this model, what might be done to strengthen the campaign's desired effect?

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