1) Explain the concept of positioning and its importance to marketing.

2) Explain product decisions a marketer must make, in order to create customer value.

3) Distinguish between the three pricing strategies: value-based pricing, cost-based pricing, and competitive-based pricing.

4) How does integrated supply chain management support an effective distribution strategy?

5) What is integrated marketing communication (IMC)? What factors should you consider when selecting marketing communication methods to execute the strategy?

no recycle answers