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1. Explain the core principles of business finance. In particular, a. The goal of business b. Both long-term and short-term major financial decisions. 2. Ssas

1. Explain the core principles of business finance. In particular,

a. The goal of business

b. Both long-term and short-term major financial decisions.

2. Ssas Shoes has a profit margin below the industry average, but its ROA equals the industry average. How is this possible?

Hint: recall DuPont Identity analysis.

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