Question
1. Explain the differences between primary and secondary data sources and some common types of market research data. 2. Explain how the needs/wants of the
1. Explain the differences between primary and secondary data sources and some common types of market research data.
2. Explain how the needs/wants of the Luxury Market are different from other segments you have encountered thus far - compare two markets so the difference between them is clear.
3. How would you use market research to help you understand one of the markets you identified.
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Introduction To Hospitality
Authors: John WalkerJosielyn WalkerJosielyn Walker, Josielyn Walker
8th Edition
0135209811, 9780135209813
