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1. Explain the different patterns of retailing around the world 2. Explain Direct and indirect channels 3. Discuss the major areas that the firm should

1. Explain the different patterns of retailing around the world 2. Explain Direct and indirect channels 3. Discuss the major areas that the firm should consider in managing their distribution 4. Evaluate and explain the international product life cycle 5. Discuss the the reasons that the firm should go for product adaptation

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