1. Explain the importance of performance management and the role of a performance measurement system in value creation, sustainability performance, and strategic implementation. Cite a scenario to prove your answer. 2. Explain how can a properly designed balanced Scorecard aid an organization to monitor and implement strategy. 3. Identify ideal performance measures in each perspective of a Balanced Scorecard for a Hotel and Restaurant business. 4. What are the potential behavioural effects resulting from performance evaluation and reward systems. Elaborate