1. Explain the role of ethics in international marketing. What considerations may a company need to make to be ethically sound when engaging with international companies, governments and customers? Use examples to explain.

2. How does the uncontrollable politicalenvironment impact a company looking to expand overseas? Discuss this and give examples of companies and country differences.

3. Explain Michael Porter's National Competitive Advantage theory model. Illustrate with company and/or country and industry examples.