1. Explanation of A very brief overview of the firm and its product or service and target market. 2. Explanation of Vision, Mission Statement & Goals: What is the organization's Vision, mission, and goals? Do you believe in the mission? Do you feel your work is contributing to the advancement of the mission, Vision, mission, and goals? What does internal and external stakeholder need or expect from us? How well have organisation performed against these expectations in the past? What are the immediate results that can be observed because of strategic plan? Long- term results? 3. Explanation of Unique differentiating features. Highlight the unique features of your products/services, particularly what is going to make and stand out above the rest. 4. Complete a PESTLE analysis - Explanation of Internal and External Factors are important. Internal Capacity How effective is our staff? Our Board of Directors? How effective is the organization's management and leadership? What are the human and physical resources required to operate strategic plans? Does the organization have sufficient resources available? Will these be affected in the future? COLLEGE External Assessment Environmental Trends . What environmental trends do we need to be aware of, and take into consideration, as we think about our future strategic direction? This could include economic, political, legal, environmental, social, or technological changes. What are the greatest areas of needs for our clients/our community? Do this changing in the next five years? you foresee What are the opportunities for the organization to make a bigger impact? Are there policy, advocacy, or service gaps that the organization could be fulfilling? 5. COVID-19 impact due to the government restriction/political decision in the travel and tourism industry 6. Recommend at least 3 unique ways your selected business may offer to control mental health and anxiety during COVID-19 as client attraction Project REQUIREMENTS The organisation to be used for the project must be agreed upon by the lecturer. After discussion with the lecturer, every student must email a written request with (1) the name of the organisation, and (2), their reason for choosing this organisation to the lecturer. An engaging, clear, and concise project report will be critical to attaining good marks. The analysis of the organisation strategic planning must be supported with relevant quantitative data, websites and scholarly articles to show a clear understanding and analysis of the relevant project requirements. Project Assessment Criteria: Students should demonstrate the ability to 1. Make appropriate use of the concepts of strategic management in the written form 2. Critically evaluate theoretical positions, and identify PESTEL Analysis of a given strategy/organisation 3. Clearly demonstrate linkages between factors in the internal/external environment and current business strategies and issues facing a current real-time case organisation 4. 5. 6. Communicate complex information clearly and succinctly in the written forms Develop a strong, credible argument Demonstrate research skills and the use of appropriate strategic management literature