1. Find a company or brand that has created and implemented an influencer marketing campaign. Answer the following:

Name of the company or brand

Number of followers for the company or brand

The influencer they partnered with (name, profession, number of followers)

Describe the influencer's marketing campaign, its objective, the main message of the campaign, the target audience, campaign goals, the social media platforms leveraged and any other details of the campaign.

Include post images and content from the campaign.

What were the results of the campaign? Did followers increase? Did sales increase? Did brand mentions increase? List any and all results available to you.

After summarizing the campaign, answer the following questions:

Do you feel that the influencer selected for the campaign matched well with the brand and the brands target audience? Explain why or why not.

Do you feel that the campaign was credible or authentic? Explain why or why not.

Do you feel that the campaign was effective in achieving its goals? Explain why or why not.